Social Media Marketing for Contractors
Social media marketing for contractors is a great way to reach potential customers. While most contractors are accustomed to traditional modes of marketing, such as direct mail campaigns or pricy television commercials, social media marketing is just as effective. Social media marketing takes a more direct and curated approach to advertising. The following statements may somewhat go against conventional wisdom, but simply updating a social media newsfeed, tweeting on the company’s account, or posting photos every day does not amount to a successful social media campaign. On the contrary, posting valuable content that has been optimized is the more strategic and productive approach. This is where the expertise of a highly skilled and trained staff of marketing specialists comes into play. NetLZ, a top digital marketing firm can answer any additional questions contractors may have regarding digital marketing. Continue reading to learn more about digital marketing for today’s savvy contractor.
The Right Way to Use Social Media for Contractors
Keeping their company’s social media profiles updated with fresh, compelling content is the first step in using social media marketing the right way. The key to ensuring this content is effective is to consider one key ingredient: who is actually using this content? The answer to this question is potential customers. Having this understanding leads to another very important question:
how do people choose a contractor?
Potential customers search for contractors in a number of different ways including word-of-mouth, search engines, professional associations, calling directly for quotes and last but not least relying on the information that is posted on social media accounts including comments and content. The thing about social media is that it can sway a customer to either make a purchase or dissuade them from hiring the company. From reading reviews on social media, to accessing valuable content that the contractor has posted, customers frequently rely on social media when making their final purchasing decisions.
Monitor the Impact of Content
Nothing can persuade a customer more than an online review (whether good or bad) from a current or previous customer. People typically consider these reviews before making a final decision. These reviews can help ease or eliminate a new buyer’s fear that the contractor may not deliver the quality they are searching for. Whether it is Facebook, Twitter, Pinterest, or even Instagram, having a social media presence on a popular network will provide potential customers with the information they need to fully evaluate and choose a qualified contractor. In many ways, social media profiles act as an online resume. Just as with a hiring manager, an unimpressive resume will not land the candidate the job. This is why it is so important for contractors to monitor any negative commentary that is listed on their social media accounts. These can include comments from disgruntled customers or even sensitive content that the contractor has posted themselves. This could include political, social or other inappropriate content that potential customers may find offensive.
Importance of Quality Content
Quality content is important for a number of different reasons. First, social media marketing for contractors provides the contractor with an opportunity to share their expertise. For example, links to informative blog posts or how-to documents are excellent means of sharing valuable content. In addition, explainer videos or other images such as infographics are great ways to grab the attention of social media followers and demonstrate just how helpful the contractor can be in their lives. Also, responding quickly to feedback and comments from followers is important. This is another great way to share content, insider knowledge and expertise on the contractor’s specialties. Contractors can even discuss the types of services provided, offer real-time quotes for projects and most importunately, showcase their personalities. By reviewing which types of content are liked or shared most often, contractors have a convenient means of monitoring the quality of the content they are submitting.
Contractors can obtain lots of leads every month by implementing a comprehensive social media strategy that meets customer demand. And what’s so great about social media marketing for contractors is that people do not even have to be directly connected to the company’s social media page to benefit from the company’s posts. Through their network connections, potential customers can have access to the company, see its activities and continue to build brand awareness within that audience. Having a business social media page allows contractors to immediately connect with hundreds and even thousands of potential clients and customers. This type of marketing really lets contractors connect with people on a much more personal level than traditional marketing ever could. To learn more about social media marketing contact NetLZ today. NetLZ is a top digital marketing firm, specializing in digital marketing services for general and specialized contractors.
The Right Way to Use Social Media for Contractors
Keeping their company’s social media profiles updated with fresh, compelling content is the first step in using social media marketing the right way. The key to ensuring this content is effective is to consider one key ingredient: who is actually using this content? The answer to this question is potential customers. Having this understanding leads to another very important question:
how do people choose a contractor?
Potential customers search for contractors in a number of different ways including word-of-mouth, search engines, professional associations, calling directly for quotes and last but not least relying on the information that is posted on social media accounts including comments and content. The thing about social media is that it can sway a customer to either make a purchase or dissuade them from hiring the company. From reading reviews on social media, to accessing valuable content that the contractor has posted, customers frequently rely on social media when making their final purchasing decisions.
Monitor the Impact of Content
Nothing can persuade a customer more than an online review (whether good or bad) from a current or previous customer. People typically consider these reviews before making a final decision. These reviews can help ease or eliminate a new buyer’s fear that the contractor may not deliver the quality they are searching for. Whether it is Facebook, Twitter, Pinterest, or even Instagram, having a social media presence on a popular network will provide potential customers with the information they need to fully evaluate and choose a qualified contractor. In many ways, social media profiles act as an online resume. Just as with a hiring manager, an unimpressive resume will not land the candidate the job. This is why it is so important for contractors to monitor any negative commentary that is listed on their social media accounts. These can include comments from disgruntled customers or even sensitive content that the contractor has posted themselves. This could include political, social or other inappropriate content that potential customers may find offensive.
Importance of Quality Content
Quality content is important for a number of different reasons. First, social media marketing for contractors provides the contractor with an opportunity to share their expertise. For example, links to informative blog posts or how-to documents are excellent means of sharing valuable content. In addition, explainer videos or other images such as infographics are great ways to grab the attention of social media followers and demonstrate just how helpful the contractor can be in their lives. Also, responding quickly to feedback and comments from followers is important. This is another great way to share content, insider knowledge and expertise on the contractor’s specialties. Contractors can even discuss the types of services provided, offer real-time quotes for projects and most importunately, showcase their personalities. By reviewing which types of content are liked or shared most often, contractors have a convenient means of monitoring the quality of the content they are submitting.
Contractors can obtain lots of leads every month by implementing a comprehensive social media strategy that meets customer demand. And what’s so great about social media marketing for contractors is that people do not even have to be directly connected to the company’s social media page to benefit from the company’s posts. Through their network connections, potential customers can have access to the company, see its activities and continue to build brand awareness within that audience. Having a business social media page allows contractors to immediately connect with hundreds and even thousands of potential clients and customers. This type of marketing really lets contractors connect with people on a much more personal level than traditional marketing ever could. To learn more about social media marketing contact NetLZ today. NetLZ is a top digital marketing firm, specializing in digital marketing services for general and specialized contractors.