Marketing for Lawyers
SEO for Lawyers
It used to be that when someone was looking for a lawyer they turned to the local Yellow Pages. But who even knows where their Yellow Pages are today? Research indicates that more than 75% of the people who hired a lawyer in the last year, used online resources in order to find and retain legal services. Today, it is very likely that when a person finds themselves in need of a lawyer, they will turn to the internet first.
Why Should a Lawyer use a Web Marketing Campaign?
There are four basic reasons why individuals turn to the internet when they are considering any type of legal actions. Around 65% will use resources online in order to determine what types of legal actions might be of benefit to them. Over 60% will use the internet to find a lawyer who is qualified to handle their case; and over half of these will use more internet sources to check out their lawyer to determine if they are reputable. About half of the individuals who use any type of legal professional will end up with legal representation as a direct result of an internet search. This simply underscores how important it is to have a solid digital marketing campaign. A successful marketing campaign will help clients find the right lawyer to handle their legal needs.
Creating a Dynamic Website
Perhaps one of the most critical elements to any digital marketing campaigns is a dynamic website that is properly maintained. A site can rank high in the search engine result pages simply by using SEO best practices and this makes it easier for clients to find the lawyer they are in need of. This is particularly important early in their search when they want the most qualified lawyer who can handle their case. A website should be easily found, easy to navigate and share important information with users such as the lawyer’s contact information, credentials, office hours, location and areas of practice.
Why Should a Lawyer use a Web Marketing Campaign?
There are four basic reasons why individuals turn to the internet when they are considering any type of legal actions. Around 65% will use resources online in order to determine what types of legal actions might be of benefit to them. Over 60% will use the internet to find a lawyer who is qualified to handle their case; and over half of these will use more internet sources to check out their lawyer to determine if they are reputable. About half of the individuals who use any type of legal professional will end up with legal representation as a direct result of an internet search. This simply underscores how important it is to have a solid digital marketing campaign. A successful marketing campaign will help clients find the right lawyer to handle their legal needs.
Creating a Dynamic Website
Perhaps one of the most critical elements to any digital marketing campaigns is a dynamic website that is properly maintained. A site can rank high in the search engine result pages simply by using SEO best practices and this makes it easier for clients to find the lawyer they are in need of. This is particularly important early in their search when they want the most qualified lawyer who can handle their case. A website should be easily found, easy to navigate and share important information with users such as the lawyer’s contact information, credentials, office hours, location and areas of practice.
Content Marketing
Content marketing is one of the leading digital marketing techniques today. Content marketing is the process of creating content, blog posts, videos, social media posts… and of making this content visible and accessible to your existing website audience as well as to potential clients. A basic content marketing strategy for a lawyer may consist of creating a blog on the lawyer’s website, creating a Facebook Fan Page and a Twitter account to promote the new content on the blog and perhaps creating a LinkedIn account for the lawyer to help promote the law firm’s reputation. By engaging in a clear, structured content marketing campaign a law firm can greatly improve their search engine rankings and can gain more clients.
Social Media Marketing Strategies
The web as we know it is a two way street and both parties are able to be actively involved. Lawyers should be active on select social media sites. LinkedIn is one of the best business related social sites used by today’s professional; but sites like Facebook and Twitter can also be beneficial. Just set up sites using a custom URL that will tell others key information such as the name of the firm, lawyer or area of practice.
Using a Pay Per Click Campaign
Many professionals prefer to use a pay per click (PPC) campaign as part of their marketing strategy. The biggest benefit of this type of strategy is that there isn’t a cost except for when an interested party actually clicks on the ad. You are essentially paying to have your site displayed when a related search is entered. But there is no charge unless someone clicks on the ad. The charge per click can be relatively high which is one disadvantage; but the advantage is that only someone interested in your services and already searching for them will click on the ad. However, when the budget is dissolved, so are the ads. It is more cost effective to hire an SEO specialist to create a complete digital marketing campaign.
Content marketing is one of the leading digital marketing techniques today. Content marketing is the process of creating content, blog posts, videos, social media posts… and of making this content visible and accessible to your existing website audience as well as to potential clients. A basic content marketing strategy for a lawyer may consist of creating a blog on the lawyer’s website, creating a Facebook Fan Page and a Twitter account to promote the new content on the blog and perhaps creating a LinkedIn account for the lawyer to help promote the law firm’s reputation. By engaging in a clear, structured content marketing campaign a law firm can greatly improve their search engine rankings and can gain more clients.
Social Media Marketing Strategies
The web as we know it is a two way street and both parties are able to be actively involved. Lawyers should be active on select social media sites. LinkedIn is one of the best business related social sites used by today’s professional; but sites like Facebook and Twitter can also be beneficial. Just set up sites using a custom URL that will tell others key information such as the name of the firm, lawyer or area of practice.
Using a Pay Per Click Campaign
Many professionals prefer to use a pay per click (PPC) campaign as part of their marketing strategy. The biggest benefit of this type of strategy is that there isn’t a cost except for when an interested party actually clicks on the ad. You are essentially paying to have your site displayed when a related search is entered. But there is no charge unless someone clicks on the ad. The charge per click can be relatively high which is one disadvantage; but the advantage is that only someone interested in your services and already searching for them will click on the ad. However, when the budget is dissolved, so are the ads. It is more cost effective to hire an SEO specialist to create a complete digital marketing campaign.